Why “ERW”...
From NICU to home business
Why “ERW”...
From NICU to home business
April, 2004
Our home-based business, ERW Design, came about quite by accident. I was halfway through an eventful fifth pregnancy, after enduring four miscarriages, and had resigned from my office job early on this time to ensure I was as stress-free as possible!
I was in contact with an old client from my previous employment when the subject of her need for a website came up. Thinking Steve could assist, being very technically minded and possibly up for the challenge of creating this site, I nominated him! Aside from holding down a busy and demanding fulltime job, in hindsight it seemed more sensible to him that he should teach me the basics and encourage me to practice on this site. After all, my "dream" had been to raise our family at home with a business of my/our own - up to this point, though, we had not been successful in starting a family, and besides, I hadn't a clue what the business would be either!
So Steve and I set about creating a website for our first paying client. It was great because it filled my days while I carried around my very active and growing bump, and it also beat doing the temp office placements which had been coming less frequently.
That was in November 2003. Our little girl was due the following March. I assumed I would not only have plenty of time to complete this job, I might also be able to start the next project which came about at Christmas time, when I mentioned to someone in passing what I had been doing. I had visions of registering a business (at the time, we were going to call it WhatWorks, a play on our surname, for want of a better name), establishing myself and obtaining more work whilst tending to our baby daughter in her wakeful times.



Ella continued to thrive on my expressed milk. She was gaining weight and very interactive with her mum and dad, gazing at us and following our voices, cooing and sucking her fingers when we sang and even getting into the habit of tucking up her little bottom for us when we changed her nappy - what a good helper!
In her third week of life (I would have been 33 weeks’ pregnant, had she not been born early), Ella took a small turn for the worse. Her breathing, whilst always rapid since birth and alerting the doctors to the possibility of heart trouble, grew faster and she was working pretty hard. The decision was made to put her onto CPAP, assisting her with breathing via tubes blowing air just inside her nostrils. We were assured it wasn't necessarily a step backward, as it would allow her to concentrate more on growing and less on her respiration. She improved and stabilised, and for the next week she was comfortable.
The time for her operation was nearing. As she reached closer to the target weight of at least 2.2kg, Steve and I were increasingly apprehensive but still hopeful.
It was February 12th, 2004, four weeks and two days after she was born, when Ella contracted a very sudden onset of NEC (necrotizing enterocolitis) while still in the hospital. Despite all efforts, just a few hours later she let go of her fight on life, free of pain and drugs and tubes and noise. Steve and I are so blessed that she visited us, albeit way too briefly, and we know the essence and energy that surrounded her and made her so familiar to us will now remain a part of our family, no matter how big it grows or how long it takes us to have more children.
So, to cut a very long story short ... Why ERW? They are Ellanor Ruby's initials, of course! This business, in reality, was realised only after, and because of, her life and death. I was fooling myself to think I could care for a baby AND a fledgling business! Although, given a choice between the two... of course I would swap my life for hers if I could.
In memory of our dear baby daughter, we have dedicated our new venture to her and by 'raising' it in place of raising Ella, we honour her daily. I feel a great sense of security working from home, somehow I am closer to her. She is our reason and reward for persevering to conceive our dream for five years so far; she has filled the void we both had in our hearts; and she is now the Chief Executive Officer - the Boss! - just as she would be if she was here in person.

Raffi, the PA, is tapping his hoof and checking his watch. Time to get back to work, he says.
“The souls of people, on their way to Earth-life, pass through a room full of lights; each takes a taper, often only a spark, to guide it in the dim country of this world. But some souls, by rare fortune, are detained longer and have time to grasp a handful of tapers, which they weave into a torch. These are the torch-bearers of humanity, its poets, seers and saints, who lead and lift the race out of darkness, toward the light. They are the law-givers and saviors, the light-bringers, way-showers and truth-tellers and without them, humanity would lose its way in the dark.”
- Plato
WHY ERW?
12 July 2009
4 April 2004